{"id":8491913,"date":"2024-06-28T11:18:03","date_gmt":"2024-06-28T11:18:03","guid":{"rendered":"https:\/\/www.openathens.net\/?post_type=case-studies&#038;p=8491913"},"modified":"2024-07-04T15:30:11","modified_gmt":"2024-07-04T15:30:11","slug":"consistent-login-experience","status":"publish","type":"case-studies","link":"https:\/\/www.openathens.net\/case-studies\/consistent-login-experience\/","title":{"rendered":"OpenAthens Keystone is the vital piece in the UX jigsaw"},"content":{"rendered":"<div class=\"container\">\n<h2 class=\"wp-block-heading\" id=\"\"><strong>The Mark Allen group is one of the UK\u2019s leading independent media and events companies. With a publications portfolio that includes 100+ titles \u2013 from academic journals to specialist interest consumer magazines \u2013 moves are afoot to streamline access management and give every reader a consistent login experience.<\/strong><\/h2>\n<\/div>\n\n<div class=\"container\">\n<h3 class=\"wp-block-heading\" id=\"overview\">Overview<\/h3>\n<\/div>\n\n<div class=\"container\">\n<p class=\"core-paragraph\">Mark Allen publishes academic, professional and consumer titles in healthcare, business, agriculture, finance, music and education. Their readership is global, accessing content via a mix of self-built and third-party platforms. The group\u2019s business-to-business and consumer titles have their own websites, some of which are available to all while others have some form of access management.<br><br>\u201cFor these titles we have an access and entitlement system that we built ourselves to <a href=\"https:\/\/openid.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">OpenID<\/a> standards,\u201d explains Tom Pollard, the group\u2019s publishing director for digital resources.<br><br>\u201cThe publishing platforms we use for our academic publications typically have their own integration with OpenAthens. But we are seeing a significant amount of readership crossover. For example, our magazine Gramophone attracts interest from academia as well as music buffs among the general public.<br><br>\u201cIn cases like this where readers use personal logins we may also need to add their institutional logins and we may use third-party identity management services to manage things. These services also often have an integration with OpenAthens to enable flexible single sign-on.\u201d<\/p>\n<\/div>\n\n<div class=\"container\">\n<h3 class=\"wp-block-heading\" id=\"consistent-login-experience\">Consistent login experience<\/h3>\n<\/div>\n\n<div class=\"container\">\n<p class=\"core-paragraph\">While there are various methods of granting access, from an end user\u2019s perspective it\u2019s pretty seamless. However, the company wanted to simplify their processes to save time and cost. Doing so, they reasoned, could enable single sign-on across the publications to further streamline the customer experience. It would also free up staff time to focus on developing new features that enhance user experience and to create unique, inspiring content.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h3 class=\"wp-block-heading\" id=\"solution\">Solution<\/h3>\n<\/div>\n\n<div class=\"container\">\n<p class=\"core-paragraph\">Tom says the in-house development team is now making integrations directly with OpenAthens.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"core-paragraph\">\u201cWe use the same open standards as OpenAthens and we\u2019ve worked with the organization for 15 years. It has steadily become simpler to do, and with OpenAthens <a href=\"https:\/\/www.openathens.net\/publishers\/keystone\/\">Keystone<\/a> flexible, secure single sign-on is even easier.\u201d<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"core-paragraph\">The group will integrate OpenAthens into its own authentication systems gradually as websites are updated. So far, two websites have the OpenAthens integration \u2013 leading weekly title Farmers Weekly and the newly launched BJN Inform. Both have readers using academic\/institutional and personal credentials and the integration means a consistent login experience.<\/p>\n<\/div>\n\n<div class=\"container\">\n<h3 class=\"wp-block-heading\" id=\"benefits\">Benefits<\/h3>\n<\/div>\n\n<div class=\"pull-out-quote bg-white text-blue-dark\">\n\t<div class=\"pull-out-quote__container container\">\n\t\t\t\t\t<blockquote class=\"pull-out-quote__quotation \">\n\t\t\t\t<div class=\"pull-out-quote__quote-container container\">\n\t\t\t\t\t<div class=\"pull-out-quote__accent bg-blue-dark\" aria-hidden=\"true\"><\/div>\n\t\t\t\t\t<p class=\"pull-out-quote__text text-blue-dark\">\u201cWe\u2019re seeing a clean and seamless user experience with the integrations so far. Readers find it simpler to navigate our sites and move among them, and this will extend the reach of our content.\u201d<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<footer class=\"pull-out-quote__footer\">\n\t\t\t\t\t\t\t<cite class=\"pull-out-quote__cite text-blue-dark\">Tom Pollard, publishing director for digital resources, Mark Allen Group<\/cite>\n\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/blockquote>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"container\">\n<p class=\"core-paragraph\">\u201cIt also means we can make efficiency savings because greater consistency means fewer support queries and we have to do less in-house work on updates.\u201d<\/p>\n<\/div>\n\n<div class=\"container\">\n<p class=\"core-paragraph\">This is because some third-party providers need their customers to carry out aspects of service developments for themselves. As a fully managed, cloud-based service OpenAthens takes care of all updates and maintenance.<\/p>\n<\/div>\n\n<section class=\"tout-reversible tout-reversible bg-purple-dark tout-reversible--image-left\">\n\t<div class=\"tout-reversible__container\">\n\t\t<div class='tout__image--wrapper square-image'>\n\t\t\t\t<picture\n\tclass=\"image   \"\n\t\t\t\t>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-1536x1024.jpg.webp\"\n\t\t\tmedia=\"(min-width: 1536px)\"\n\t\t\/>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-1536x1024.jpg\"\n\t\t\tmedia=\"(min-width: 1536px)\"\n\t\t\/>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-1350x900.jpg.webp\"\n\t\t\tmedia=\"(min-width: 1350px)\"\n\t\t\/>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-1350x900.jpg\"\n\t\t\tmedia=\"(min-width: 1350px)\"\n\t\t\/>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-1200x800.jpg.webp\"\n\t\t\tmedia=\"(min-width: 1200px)\"\n\t\t\/>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-1200x800.jpg\"\n\t\t\tmedia=\"(min-width: 1200px)\"\n\t\t\/>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-1024x683.jpg.webp\"\n\t\t\tmedia=\"(min-width: 1024px)\"\n\t\t\/>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-1024x683.jpg\"\n\t\t\tmedia=\"(min-width: 1024px)\"\n\t\t\/>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-768x512.jpg.webp\"\n\t\t\tmedia=\"(min-width: 768px)\"\n\t\t\/>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-768x512.jpg\"\n\t\t\tmedia=\"(min-width: 768px)\"\n\t\t\/>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-450x300.jpg.webp\"\n\t\t\tmedia=\"(min-width: 450px)\"\n\t\t\/>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-450x300.jpg\"\n\t\t\tmedia=\"(min-width: 450px)\"\n\t\t\/>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-300x200.jpg.webp\"\n\t\t\tmedia=\"(min-width: 300px)\"\n\t\t\/>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-300x200.jpg.webp\"\n\t\t\tmedia=\"(min-width: 300px)\"\n\t\t\/>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-300x200.jpg\"\n\t\t\tmedia=\"(min-width: 300px)\"\n\t\t\/>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-300x200.jpg\"\n\t\t\tmedia=\"(min-width: 300px)\"\n\t\t\/>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-150x150.jpg.webp\"\n\t\t\tmedia=\"(min-width: 150px)\"\n\t\t\/>\n\t\t\t<source\n\t\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-150x150.jpg\"\n\t\t\tmedia=\"(min-width: 150px)\"\n\t\t\/>\n\t\t<img\n\t\tclass=\" tout__image--square \"\n\t\tsrc=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-1200x800.jpg\"\n\t\tsrcset=\"https:\/\/www.openathens.net\/app\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-1-1200x800.jpg\" alt=\"A group of people collaborating.\"\n\t\/>\n<\/picture>\n\n\t\t<\/div>\n\n\t\t<article class='tout__text' aria-label=\"Article content for the post, 'Want to know more about OpenAthens Keystone?'\">\n\t<h2 class='tout__title text-white' id=\"want-to-know-more-about-openathens-keystone\">Want to know more about OpenAthens Keystone?<\/h2>\n\t<div class='tout__body text-white'><\/div>\n\t\t\t<a\n\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.openathens.net\/publishers\/keystone\/\"\n\t\t\t\t\t\t\ttarget=\"_self\"\n\t\t\t\t\t\t\trel=\"\"\n\t\t\t\t\t\t\tclass='cta-button cta-button--primary cta-button--small'\n\t>\n\t\tDiscover more\n\t<\/a>\n\t\t<\/article>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>The Mark Allen group is one of the UK\u2019s leading independent media and events companies. With a publications portfolio that includes 100+ titles \u2013 from academic journals to specialist interest consumer magazines \u2013 moves are afoot to streamline access management and give every reader a consistent login experience. Overview Mark Allen publishes academic, professional and &hellip;<\/p>\n","protected":false},"author":34,"featured_media":8491921,"template":"","audience":[11],"content-type":[57],"topic":[],"case-study_tags":[26,32,27,31,30],"class_list":["post-8491913","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","content-type-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OpenAthens Keystone is the vital piece in the UX jigsaw - OpenAthens<\/title>\n<meta name=\"description\" content=\"How can publishers give readers a consistent login experience across dozens of titles? OpenAthens Keystone makes it easy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openathens.net\/case-studies\/consistent-login-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenAthens Keystone is the vital piece in the UX jigsaw - OpenAthens\" \/>\n<meta property=\"og:description\" content=\"How can publishers give readers a consistent login experience across dozens of titles? 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